As eHarmony
ranges itself from Christian team concentrate on the Family
, Spark Networks, the father or mother business of prominent Jewish dating website JDate, is putting its fat behind Christian dating website ChristianMingle. Recently the
Washington
Article
and
CNN took notice
regarding the website’s $30 million marketing blitz, which guarantees to “discover Jesus’s match available.” It really is definitely a tall order, but journalists questioned if it may also be untrue marketing.
In reaction, ChristianMingle’s spokeswoman has-been offering an unusual combination of Internet-era religious philosophy and legal disclaimer. “Jesus can orchestrate and make use of the average of Christian Mingle to permit individuals discover their unique match for example another on the site,” Ashley Reccord
explained to CNN
. “he might or might not make use of that implies, but he can make use of it means.” Entry to the medium that Jesus may utilize will surely cost consumers $18.99 monthly for a three-month subscription.
According to the
Article
, ChristianMingle has transformed into the greatest of Spark Network’s 28 internet dating sites, which serve market teams like Adventist singles, deaf singles, plus-size ladies, solitary moms and dads, armed forces personnel, and a lot more, in part because of the income created by JDate, “the engine behind ChristianMingle’s âGod’ promotion.” “Spark features plowed revenue generated because of the more mature, more established JDate into promoting the Christian website,” writes the
Post’s
Paul Farhi. (it is also a pretty great metaphor your history of Christianity, duration.) None the less, ChristianMingle provides easily eclipsed JDate. It’s got more than 5 million users, 40 percent of who signed up with in the past season.
Unlike eHarmony, which admitted users wanting same-sex matches after
a rash of discrimination lawsuit
, ChristianMingle’s website supplies two solutions: men pursuing ladies and ladies seeking men.
